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2009,08,19, Wednesday
ページビューとは？
author : nitta
ページビューとは、ウェブサイト又はウェブサイト内の特定のページが閲覧された回数です。


つまり、ウェブサイトがどのくらい閲覧されているかを測るための最も一般的な指標です。


ユニークユーザー数と混同されやすいですが、ユニークユーザー数はウェブサイト（又はウェブサイト内の特定ページ）を閲覧した「人」の数という意味です。


ウェブサイトを訪問した人は、サイト内の複数のページを閲覧することが多いので、通常、ページビューはユニークユーザー数より多くなります。


インターネット広告、特にバナー広告を掲載する場合は、掲載先となるウェブサイトのページビューが重要になります。


ページビューは新聞や雑誌の「発行部数」と同じように、どのくらいの人の目に広告がふれるのかを把握するための指標だからです。


当然、ページビューの多いサイトに広告を掲載した方が多くに人に広告を見てもらうことができます。（その分、掲載費用も高くなります。）


ただ、ページビューでわかるのは、サイト（またはページ）が閲覧された回数のみです。サイト（ページ）の訪問者数までは把握できません。


その為、例えば同じ50万ページビューのサイトでも、訪問者（ユニークユーザー）数が10万人の場合と、40万人の場合では、バナー広告の効果に差がでてくるかもしれません。


このように、ページビューは広告掲載先サイトの媒体としてのスペックを計るための最も一般的でわかりやすい指標です。しかし、必ずしもページビューだけで媒体力を正確に判断しきれるわけではありません。


バナー広告などの掲載先を選ぶ際は、このことも覚えておけば、より適切な広告掲載先を選ぶことができるでしょう。





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石川県（金沢市・白山市・小松市ほか）でのホームページの作成はサンファーストへ

| インターネット全般 | 05:16 PM | comments (91) | trackback (0) |
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